Soar to Roar 2023-2028 - Superior University Lahore


Introduction to the Framework

The Soar to Roar Strategic Framework sets a bold vision and sturdy foundation for Superior University’s next five years (2023-28). It charts a path to becoming a premier institution in both teaching and research. This commitment echoes through our dedication to delivering value to a diverse array of stakeholders. Within this framework, we articulate our strategic drivers, backed by the necessary resources that will enable us to implement our strategies at the grassroots level. Furthermore, it is envisioned that this framework will not only help us achieve our goals but also serve as a compass for effective governance within the organization.


Our stakeholders are the architects of Superior University’s value proposition. They actively participate in our governance, following a well-defined decision-making process. The Soar to Roar Strategic Plan 2023-28 identifies and prioritizes the needs and concerns of our six key stakeholders: faculty, industry partners, the community, regulatory bodies, and shareholders.

Strategic Drivers

Strategic drivers are the compass points that guide us in setting objectives and prioritizing our path to fulfill our promise of value creation for our stakeholders. The Soar to Roar Strategic Plan 2023-28 incorporates six strategic drivers, represented by the acronym “SD” in this document. These drivers are as follows:

SD1 – Teaching and Learning,
SD2 – Research, Innovation, and Commercialization,
SD3 – Internationalization,
SD4 – Social Responsibility,
SD5 – Institutional Identity,
SD6 – Financial Sustainability. These drivers are further broken down into twenty-seven specific goals.


Enablers, referred to as “EN,” are the pillars of support that provide the resources necessary to achieve our goals. The Soar to Roar Plan identifies four key enablers: EN1 – People, EN2 – Technology, EN3 – Infrastructure, and EN4 – Governance and Leadership.

The Soar to Roar Strategic Framework draws inspiration from the Service Value Chain (SVC) theory. At its core, SVC aims to optimize the core and support activities within an organization to deliver maximum value to stakeholders. Accordingly, our framework provides a structured approach to aligning our activities with our strategic vision and value proposition. It offers clarity regarding our goals and strategies, promoting consistency across the university.

Adaptability and accountability are central to this framework. It establishes a flexible approach to planning and execution, allowing us to adapt to evolving circumstances and adjust our goals and strategies as needed. Communication channels flow both top-down and bottom-up, ensuring a clear understanding of expectations and deliverables at every level. Simultaneously, it sets a framework for accountability and performance measurement. Each strategic driver includes a set of success metrics that will serve as benchmarks, enabling us to monitor and evaluate our progress.

Value Proposition to Our Stakeholders

For Students

For Industry

For Regulatory Bodies

For Shareholders

For Faculty/Staff

This comprehensive framework encompasses our journey to soar higher and roar louder, delivering enduring value to all our stakeholders.